Book reviews are what make or break y'all as an writer and since Amazon is the leader in book retailers, getting reviews on Amazon is fifty-fifty more important.

As scary every bit it can exist to go out your own fate in the hands of others, it'southward true – especially if you publish through Amazon.

Equally a cocky-published writer, having a portfolio of authentic positive Amazon reviews, right from the starting time, can skyrocket your book launch and make your book stand up out in your market.

And still–it is one of the hardest things to get.

Here's how to get amazon book reviews:

  1. How long does it take for reviews to appear on Amazon?
  2. Learn Amazon volume review guidelines
  3. Build a launch squad for book reviews
  4. Contact Amazon top reviewers
  5. Apply to volume review sites
  6. Include a reminder in your book
  7. Relaunch your book
  8. Deal with negative reviews
  9. Go through the Amazon volume review checklist

In that location'due south nothing more painful later on going through the claret, sweat, and tears of writing, publishing, and launching your book, to go very few to no sales because of your lack of reviews.

Simply where practise nosotros start to get Amazon reviews?

Who do we ask?

How do we get reviews that our audition will respect?

How many people should nosotros have on our launch team to guarantee a certain number of reviews for setting up promotional sites?

How many reviews is enough?

We will look at the ways to get legitimate Amazon reviews for your book then that you can reap the benefits of turning your volume into a thriving long-term concern.

How long does it take for reviews to get posted on Amazon?

You tin can expect reviews to be posted inside 72 hours afterward existence submitted. Considering there is a system in identify to avoid faulty reviews, it may take Amazon more than this allotted time for the review to get posted.

While it tin can be worrying, especially for authors launching a volume, your review volition go there somewhen—and we cover tips for ensuring they get approved in this mail, too!

How to Get Amazon Reviews and the Review Process

When yous publish a volume, there are essentially 6 things that score at making your volume a bestseller.

They are:

  1. A corking volume encompass design.
  2. An irresistible book title.
  3. An astonishing volume description.
  4. Stealthy keywords.
  5. Targeted book categories.

And… Book Reviews.

When Amazon ranks your volume, the ranking is based on the volume of downloads your book gets and, the corporeality of reviews stacked on the book's review page.

Amazon's system is designed to take notice of books that are getting steady traction when reviews get posted.

This is why it is critical that when you launch your book you set everything up to become as many reviews as possible to become momentum going, increase organic traffic, and bulldoze your rankings in the search engines. This means a higher percentage of people writing reviews for your book, not simply at launch, but for months (and years) down the road.

The bottom line is, reviews carry big weight in the form of social proof that can drive your volume to a bestseller and continue to bring in healthy passive income every month.

Why do book reviews matter?

Because of Amazon's algorithm, maintaining a steady income of new book reviews is vital for your volume to rise in the rankings. Significant that if you lot want your book to continue to sell, you need to obtain real and fresh book reviews.

This is a breakdown of why book reviews matter:

  1. The more reviews y'all get, the more than visibility your book gets. This means more sales and potential organic reviews.
  2. You create a stronger human relationship with your readers
  3. A boatload of reviews adds credibility to your book and brand.

Book reviews for your book on Amazon are ane of the defining factors that make up one's mind if a potential reader will click the BUY NOW button or not. In fact, if your volume has less than 10 reviews, in that location is a strong chance that your book will get passed over.

People want validation before purchasing, and the best way to make that decision is on the front of the product page: reviews.

Amazon Reviewer Guidelines

Yous can observe everything you need to know about posting reviews on Amazon right hither under the Community Guidelines.

Amazon has tightened the ropes on reviews and as an author, you have to be aware of the tactics that are prohibited.

Here is what not to practise when it comes to getting book reviews on Amazon:

  1. Pay someone to leave a review. This not but goes against Amazon'southward terms, but it could get your book removed from the shelf and your account banned.
  2. Offering a free 'gift' in exchange for a review. No gifts immune. This is still considered payment for a review.
  3. Bring together Facebook groups offer book review swaps. These sites are bad news. Amazon prohibits review swapping and is considered gaming the system. The Amazon algorithm can easily trace reviews back to these sources.
  4. Offer an Amazon gift menu subsequently a review has been published. Information technology works like this: "Y'all download the book and leave a review, and I will send you a gift card." Again, this is against policy and is considered paying for a review.
  5. Leave a review for an author, then contact that person requesting they get out a review in return. This would be a form blackmail or trapping the other author into guilt. But this doesn't piece of work and if you lot receive any such email, inform the other author that yous don't piece of work that way. I did this once and they merely removed their review.

Most of these fall under the characterization of "incentivized reviews", as there is a form of bounty in exchange for a review past Amazon sellers. Amazon has fabricated it their mission to crack downwards on these on their platform.

What's the Difference Between Verified and Unverified Book Reviews?

Co-ordinate to Amazon,an "Amazon Verified Buy" review means they've verified that the person writing the review purchased the product at Amazon and didn't receive the product at a deep discount

Production reviews that are non marked "Amazon Verified Purchase" are valuable as well, but nosotros either tin can't confirm that the product was purchased at Amazon or the client did not pay a cost available to well-nigh Amazon shoppers.

Verified reviews are favorable and are social proof that the reader did in fact buy the volume and has potentially read through information technology before posting a review. A verified review shows up as a yellow banner that says "Verified Purchase," as seen in the example below:

amazon book reviews

For unverified reviews, in most cases, the reviewer received an accelerate copy of the book and was possibly on a launch team to support the volume's release.

While this is still a legit practice for garnering reviews for your volume, if the majority of reviews are non-verified, this could touch on your potential client's determination to buy or not.

How long does it accept for reviews to go live on Amazon?

Typically, it takes up to 72 hours for a book review to be posted on Amazon.

Some may take much shorter and other times it can take longer. If there's a book review that should exist alive just has not been posted, you can contact Amazon for information on information technology.

How to Go More Amazon Book Reviews

At that place are many ways to get reviews but searching for reviewers to review your book is a time-consuming procedure. You could waste product precious time chasing bad leads and end upwardly with nada for your effort.

And so where practice yous get reviews without spending hordes of time?

No matter how you do it, recall that it isn't just most quantity but quality likewise. While we can't control what reviewers will say most our work, nosotros tin can stay focused on writing great content that adds value in social club to increase our chances of getting positive reviews.

To get Amazon reviews for your next book launch, or to add reviews to an existing book, consider taking action on these following strategies:

#i – Build a launch squad

There are many ways to chase down reviewers for your book. Every bit nosotros have seen, you can contact the top reviewers, target free book review sites, or accomplish out to book bloggers.

These methods, while they may get yous a handful of reviews, is time intensive and a lot of work.

I have found, after running over two dozen book launches, that the nigh constructive fashion to get reviews fast on launch is through setting upward a launch team.

Your launch team is a group of people who have agreed to read your book in advance and follow up with a review immediately after the book is live.

When it comes to building a launch team, it is almost building relationships over the long term. This is why, in gild to run an effective launch team, you should focus on the relationship with your early-bird reviewers.

Here is a stride-by-stride process for organizing your squad:

How to Gear up a Launch Team

one. Beginning building your relationships early on. Launch teams don't just happen. They take work, months of outreaching, and asking the correct people if they want to help launch your volume when the fourth dimension is correct. Y'all can generate involvement by posting snippets of the book on Social media, sharing capacity of your work with your list, and promoting your cover to people.

Share your content and advertise your brand. Communicate with people in person and through online channels about your writing. Go along in heed the purpose for this is to brand genuine relationships with people and non to merely add them to your launch. And well-nigh importantly, to brand friends with people who read in your niche, so that your book gets recommended alongside the other books they're reading.

2. Create your list of potential reviewers. As you lot build these relationships with your fanbase, showtime making a list of people who express interest in joining your launch. If you lot take multiple books and accept been through the publishing process already, take note of the readers who have left reviews already.

Contact them closer to the launch of your side by side book to get them on board. Gear up up an excel spreadsheet and keep track of the names of people who sign upwards.

Activity Step:

Contact people straight and invite them to the launch squad. Proceed rail of early-bird reviewers in excel.

3. Gear up an email template through your email server. Add everyone to the listing. If you aren't using an e-mail server still you can cheque out Mailchimp, Convert Kit or Mailerlite. Make it as like shooting fish in a barrel as possible and so you aren't wasting time searching for contact information.

Send out a welcome email with a link to your volume in PDF or/and Mobi form. You can create a folder in Dropbox and but include the link to a shared folder. Arrive like shooting fish in a barrel for them to access the material.

Action Stride:

Import your listing of emails onto an electronic mail server list.

4. Send out the Welcome email. Ideally you want to send out your book at least 2 weeks before launch. This gives people plenty time to read it through. In the welcome email I include details for the launch date and any other expectations. At this stage the book isn't live yet then y'all will ship another electronic mail on that day with the link.

For the book commitment, you can upload a PDF version likewise as a Mobi version of the book. To create a MOBI, PDF or EPUB file y'all tin bank check out the Calibre ebook management software.

Here'southward the difference between EPUB vs MOBI vs PDF and then you can choose which to use.

Subsequently you have all the files ready, you can create a shared binder in Dropbox and share the link with your team.

If any top reviewers agreed to leave a review, y'all admittedly want to message them to follow up.

Action Step:

Create a welcome e-mail template. Send out your welcome bulletin to the team. Include a link to your book content.

v. Send out your 'Take Activeness' email on launch day. Your book is live and it is time for people to footstep up. Contact the team on launch twenty-four hours as soon as the book is live. After publishing a book information technology should take 12-24 hours for Amazon to get information technology posted. In the email, include a link to your book. More than specifically, a link to the review page so that team members can go straight to the page with ane click.

6. Day iii: Reminder email. I expect 3 days and send out a reminder e-mail. In this email I thank everyone who has left a review and thank people in advance who are still working on the book and haven't posted notwithstanding.

7. Terminal Phone call: This is the concluding email I will send out. Similar to the previous electronic mail, reminding people the volume is live and is ready for a review whenever you are. Yous tin can remind your squad that book is at a special discounted price if yous are launching it at 0.99 or it's free.

8. Contact Your List: If you have a list, this is gilt for getting paid downloads and possible reviews. You should contact your list on the beginning day the book is live and let people know that the book has just launched. And so, several days later, email them again asking if they had a chance to get into the material. You could add together something of value here simply to show subscribers how much yous value their back up. This is the electronic mail where I include a 'go out a review' invite.

These are the steps I use to communicate with my launch team. Generally speaking, if you want 100 reviews for your book, y'all should aim for at least 200 people.

That is a lot of emails only, what I have experienced is that, on average, you are batting a 50% success charge per unit. What happens to those other 50% who don't review?

Here's why some people won't review your book:

  1. They didn't like the book.
  2. They forgot to review birthday.
  3. They didn't read the book.
  4. They couldn't be bothered to review.

If you can become twenty+ reviews on launch after one week you are looking very skilful. This is plenty to get momentum moving and the Amazon algorithm will see that your book is doing well.

#2 – Contact Amazon Height Reviewers

There is a list of top 1000 reviewers on Amazon. These people review everything via the Amazon vine plan, although certain reviewers target books specifically. If y'all can get an Amazon Peak Reviewer to look at your book, this is well worth information technology.

Check out the Amazon Height Customer Reviewers list. This is a time-consuming process but, if yous tin get 2-three reviewers to concord to a volume review, you're all ready.

get amazon book reviews

Hither's how to get more reviews on Amazon with elevation reviewers:

  1. Go into the reviewer'southward profile and check the books they have reviewed. To exist specific, you desire to bank check for books in your genre. If y'all wrote a book on weight loss and the reviewer has written most of their reviews for romance novels, it'south a adept indication of what they favor. Target the reviewers interested in your topic.
  2. Check for contact data. Due to the large volume of spam and requests for reviews, nigh tiptop reviewers have removed their personal email. If they have a website set up, you tin send a direct e-mail to request a review.
  3. Wait for a reply. Most reviewers, from my own experience, did not reply. I would recommend targeting twenty reviewers and await 1 week. Y'all can then resend the request over again.

This is a time-consuming procedure merely, if you lot get a top reviewer to hold to a review, keep that person'south contact data in an excel file. Then, when you lot launch your next book, you lot can reach out to them again and again.

#iii – Book Review Sites

There are a number of sites out at that place that volition notice reviewers for your volume. This is non the same as buying reviews for your book which, I'll restate once more, goes against Amazon's review policy and should be avoided.

In fact, Amazon has taken activeness against over k sites on Fiverr that were selling incentivized reviews and fake review services. Yes, avoid.

Review services, however, tin speed up the process and detect reviewers for your book. Ane of my favorites is BookRazor. Information technology is a paid site but they promote a system of honest reviewers for your book by providing a contact listing of potential readers.

In that location are many other sites you can bank check out as well, and many of them are free while some are paid:

  • Kindle Book Review
  • Rainbow Book Reviews
  • KO's Stuffed Shelf
  • The Kindle Book Review

#four – Include a reminder in your volume

Here is a tactic that works well. Did you know that you tin can include insert a asking in your book for readers to leave a review? It'south a great mode to invite people to review your book.

I have a page at the back of my books that looks like this:

What Did Y'all Think of [Your Volume Championship Here]?

Start of all, thanks for purchasing this book [Your Volume Championship Hither] . I know you could have picked whatsoever number of books to read, just yous picked this volume and for that I am extremely grateful.

I hope that it added at value and quality to your everyday life. If then, it would be really squeamish if you could share this book with your friends and family by posting to Facebook and Twitter.

If you enjoyed this volume and establish some benefit in reading this, I'd like to hear from yous and promise that you could take some time to mail a review on Amazon. Your feedback and support volition assistance this author to greatly improve his writing arts and crafts for futurity projects and make this book even better.

You can follow this link to [Book link here] now.

I want you, the reader, to know that your review is very important and so, if you lot'd like to go out a review , all yous have to do is click hither and abroad you go. I wish you lot all the best in your future success!

When y'all exercise this, you want to have a link directing customers right back to the review page on Amazon. Make it so piece of cake for them that it requires as little effort as possible.

Many authors will include a cute 'cat photo' or even pictures of their kids begging asking for a review. This strategy can work well if you sell a big book of books during the initial launch phase.

But remember it takes readers time to go through your volume and and so, if yous don't see the reviews appear in the first week, you might become them trickling in weeks or even months afterward.

#5 – Relaunch Your Book

You can relaunch your book if book sales drop and the reviews stop coming in. When you relaunch your book, you can put together a new launch team, and even add a new chapter to the book to generate a renewed interest in your book.

I have tried this strategy several times in the past year and, by relaunching the book, calculation new value to the content, I put together another small launch team of thirty-40 people. This brought in another 20+ reviews for a book that was suffering from lack of sales and poor rankings.

Information technology happens, so we have to stay on acme of keeping the book active.

How to Deal with Negative Reviews

Getting positive reviews on your book is a smashing feeling. In a perfect world, we all desire to have but the good stuff when it comes to our review platform. Merely alas, there will e'er be that dissatisfied reader that was expecting something much different than what your book was offer.

Readers will leave a negative review for diverse reasons, and in well-nigh cases, there is nothing we tin do.

But showtime of all, receiving a negative review isn't the stop of the globe. In fact, it can lend to a book's credibility. Look at it from a reader's perspective. If a volume has 100 positive v-star reviews, although the reviews may be legitimate, nosotros know that not every volume is perfect.

Having a load of good reviews and nix that is under 3 stars could create doubtfulness for the browser, only as having a book with only a handful of reviews turns browsers the other way.

While negative reviews aren't all bad, at that place are steps nosotros can take to reduce the amount.

So how can we prevent our book from getting a lot of negative reviews and turning abroad potential volume sales?

Here are 4 areas to pay attending to:

  1. Book quality: the single biggest reason a book will get panned by negative reviews is poor quality. This is credited to sloppy editing. A book that is not up to the quality expected past readers will become hit with a loftier amount of bad reviews. And so, it could get pulled off the shelf past Amazon until the author upgrades to better quality. Make sure your volume is upwards the high standards people expect. E'er respect your readers. The book business is like any other business organization, make good products, and your customers will love you.
  2. Inaccurate description of the book: make sure that your book clarification, championship and cover all point towards the theme of the book. If your book is titled, "How to get rich in 21 days" and, after reading through the book the reader isn't rich, well, they bought the book considering of the promise you fabricated. And so, if reading a volume delivers a negative outcome for your audition, someone is going to shout about information technology in a review.
  3. Your book is a sales pitch for your other products. If in that location is one thing that readers don't like, it is beingness striking upwards with offers and the push to cheque out other services or products in the volume. This could come across as spammy and devalues the content that the readers paid for. While your goal may be to utilise the book to concenter customers for your online business, y'all desire to avoid any sales pitches in the book.

How to Write and Submit a Review

Writing a review for a book you like is a not bad mode to drive potential readers to the championship. If you lot read a nifty volume recently and you want to tell people most it, y'all tin can accept a few minutes to write upwardly a positive review.

Writing a review is easy. Just go to the book's front folio and, under the heading Client Reviews, you lot volition see a push for write a customer review. Click on that and you lot will be taken to a folio set up for 'Your Reviews' where yous can write reviews for your purchases.

What yous practise is:

  1. Select the rating of the volume from one-5 stars, with v being the best score.
  2. Write your volume description in the box provided. Go along in mind that if you leave this page before submitting your review, y'all'll take to first over again. I would recommend writing the review first in Word or Evernote and then copy and paste.
  3. Create a headline for the review.
  4. Hit submit. Your review will go live within a couple of hours, although it could accept upwardly to 24 hours.

One point to note hither is that, with Amazon's policy for posting reviews, you have to have an account that has fabricated a buy of at least $50 using a valid credit or debit card.

Checklist for Getting Amazon Book Reviews

If you follow these steps, you'll be able to get more than book reviews and in turn, sell more books.

  1. Set up a launch team for your book. Transport your team a PDF/MOBI/EPUB file and follow up with email right up until launch. Follow up with several reminders afterwards the launch.
  2. Include a 'Review Request' page at the back of your book. Insert the link taking customers direct to the review folio. Make it so easy they don't have to search around for the book on Amazon.
  3. Contact Amazon Meridian Reviewers. Send a personalized email to each, targeting the people who review books similar to your genre. Wait at least two weeks before following up.
  4. Contact people in your concern. This doesn't include friends and family. Contact professionals in your field who would be willing to read the book with the possibility of leaving an honest review.
  5. Hire a site that specializes in finding honest reviewers for your book. I recommend BookRazor.
  6. Relaunch your volume. Add together more content, a new book cover, or get in highly-seasoned for people to join your relaunch of an existing volume. You can relaunch a volume as many times every bit you want.

There are a lot of strategies out there to get reviews for your books, most are legit, and some are not. As an author, make sure you are aware of what Amazon considers to be authentic reviews when it comes to gathering reviews for your next volume, and steer articulate of anything information technology considers to be "incentivized reviews".

If a site promises to get y'all positive reviews in return for cash, stay abroad. It isn't worth it, trust me. Keep hunting and adding reviews to your book.

Volume reviews are the secret sauce to calculation value and credibility to your work, boosting sales and making your book stick on the bestseller lists. Don't skimp out on them.

Desire a checklist to steer yous in the right direction?

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